Book DLC
The frameworks are meant to be used, not admired. Every tool, worksheet and prompt from the book will live here. The library opens when the book does. Everything in it will be free.
What's in it
01
Bad briefs don't kill creative work. They force it to do all the thinking, and then everyone pays. Five rounds of revisions. Ten. Work that ships late and lands soft, because nobody wrote down what it was for.
It walks you through the seven questions a brief has to answer, catches the vague ones, and hands back a finished document ready for review.
Free at launch
02
The red pen, as software. Give it a deck: it kills the filler, rewrites the headlines that aren't saying anything, and turns data slides into decisions.
Every slide has to answer the question, and the ones that can't come out.
Free at launch
03
The book carries exercises you're meant to mark up with an actual red pen. They'll be here as printable worksheets, so you can run them on real work instead of reading about them.
Printable, free at launch
04
Short pieces that carry one idea in two pages. A few of them come out from behind the book.
Free at launch
05
The framework keeps producing tools. Whatever gets built between now and launch shows up here, and anything added later is yours too.
Ongoing
Free. All of it.
Nothing here is live yet, and nothing pretends to be. When the book publishes, the library opens behind a free account: a name and an email, no payment and no proof of purchase.
Start with the writing.